Headless eCommerce frees your site from the constraints of a template and the myriad of updates that accompany it.
Traditional vs. API Structures
Traditionally, eCommerce websites have a frontend layer that ensures everything runs uniformly. This structure simplifies the eCommerce building process and ensures that visitors’ experience is universal.
Yet, traditional systems rely on rigid templates and plugins, which can dwarf your site’s impact and capabilities. Moreover, the simplicity found in most traditional structures sacrifices speed, optimization, and integration.
Implementing an API structure nullifies that frontend layer. This structure is built with the backend layers closer to the surface, helping users become more intimately acquainted with your system. Using an API structure ensures that your eCommerce store (or stores) do not become limited by available integrations.
Instead, an API structure allows your site to integrate seamlessly with different programs of varying origins. That way, you can create the experience you want your customers to have on your site instead of just a cookie-cutter experience.
